Plain English first
Definitions are written for understanding, not to perform expertise.
About LOGOTHECA
The language behind the work,
made understandable.
LOGOTHECA is an independent plain-English reference for the vocabulary used across technology and startup organisations.
Author and editor
Joffrey Bogemans
Joffrey Bogemans is the author and editor of LOGOTHECA: Tech & Startups. The project translates the language used across modern technology organisations into practical English.
The book and living glossary are written from a builder’s perspective: concise enough to use during the working day, but with enough context to explain why each term matters.
Why it exists
Shared words do not always mean shared understanding.
Technical, product, commercial and investment teams often use the same language differently. LOGOTHECA gives readers a common starting point.
Context over jargon
Terms sit inside categories and connect to the work where people encounter them.
A useful reference
The published book offers a stable edition while the web glossary can keep developing.