B2B / B2C / B2B2C
FoundationalWho you sell to
Business to business, business to consumer, or reaching consumers through another business. Each implies a very different sales motion and product.
Read the full definition →Glossary category · 19 terms
The terms that shape deals, responsibilities and business relationships.
Who you sell to
Business to business, business to consumer, or reaching consumers through another business. Each implies a very different sales motion and product.
Read the full definition →Request for Proposal / Information, Invitation to Tender
Formal procurement documents. An RFI gathers information, an RFP or ITT invites priced proposals against a specification.
Read the full definition →Pre-Qualification Questionnaire / Selection Questionnaire
The first stage of many UK tenders, screening suppliers on financial standing, insurance, policies and experience before they may bid.
Read the full definition →Pre-approved supplier list
An agreement letting public bodies buy from approved suppliers without running a full tender each time. Getting onto one is often the real prize.
Read the full definition →Find a Tender Service
The UK government service where higher-value public-sector contract notices are published, post-Brexit successor to OJEU.
Read the full definition →Statement of Work
The document defining exactly what will be delivered, by when, to what standard and for how much. Where scope disputes are won or lost.
Read the full definition →Master Service Agreement
The overarching contract setting the standing terms between two parties, so individual pieces of work only need a short SOW.
Read the full definition →Non-Disclosure Agreement
A confidentiality agreement, usually signed before commercially sensitive discussions.
Read the full definition →Service Level Agreement
The contractual promise about service quality, typically uptime and response times, with agreed consequences if missed.
Read the full definition →Intellectual Property
Ownership of the code, designs and content. Who owns what must be explicit in every development contract, and is examined closely in due diligence.
Read the full definition →Rebranded for a partner
Supplying your product for another company to sell under their own brand.
Read the full definition →A paid or limited first deployment
A time-boxed real-world trial with a customer, usually with agreed success criteria and a decision point at the end.
Read the full definition →The buying process
The formal process an organisation follows to select and contract suppliers. In the public sector it is heavily regulated.
Read the full definition →Two common models
Per-seat charges per user; usage-based charges by consumption, such as API calls or storage. Many products now combine both.
Read the full definition →Difficulty leaving
The cost and disruption of switching away from a supplier. A standard question from buyers, and one worth having a good answer to.
Read the full definition →Return on Investment
A measure comparing the benefit or gain from an investment with the cost required to achieve it.
Read the full definition →Total Cost of Ownership
The complete lifetime cost of a technology choice, including purchase, operation, support, people, migration and eventual replacement or exit.
Read the full definition →Capital Expenditure / Operating Expenditure
CapEx is upfront investment in long-lived assets; OpEx is ongoing operating spend. Cloud services often shift technology cost toward usage-based OpEx.
Read the full definition →Technology financial operations practice
A collaborative operating framework for engineering, finance and business teams to maximise technology value and create financial accountability.
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