Framework · Established

Opportunity Solution Tree

A map from desired outcome to opportunities and solutions

What does Opportunity Solution Tree mean?

A product discovery visual that links an outcome to user opportunities, possible solutions and experiments.

Keep exploring

Product StrategyA set of choices about the users, problems, positioning and capabilities a product will pursue.
Product VisionA concise description of the change a product aims to create over the long term.
Product DiscoveryEvidence-gathering work used to reduce uncertainty before committing to delivery.
Problem StatementA short, evidence-based account of who is affected, what they struggle with and why it matters.
User NeedA need grounded in user evidence and expressed independently of a particular feature or technology.
Jobs to Be Done (JTBD)A way to understand the progress a person is trying to make in a particular situation.
PersonaA compact profile used to communicate shared behaviours, needs and constraints without describing a real individual.
User JourneyThe sequence a person follows to reach an outcome across channels, products or services.