Research artefact · Established

Journey Map

A visual map of a user journey

What does Journey Map mean?

A diagram showing stages, actions, touchpoints, needs and pain points across an experience.

Keep exploring

Product StrategyA set of choices about the users, problems, positioning and capabilities a product will pursue.
Product VisionA concise description of the change a product aims to create over the long term.
Product DiscoveryEvidence-gathering work used to reduce uncertainty before committing to delivery.
Problem StatementA short, evidence-based account of who is affected, what they struggle with and why it matters.
Opportunity Solution TreeA product discovery visual that links an outcome to user opportunities, possible solutions and experiments.
User NeedA need grounded in user evidence and expressed independently of a particular feature or technology.
Jobs to Be Done (JTBD)A way to understand the progress a person is trying to make in a particular situation.
PersonaA compact profile used to communicate shared behaviours, needs and constraints without describing a real individual.